When it comes to adopting eCommerce trends, B2B brands have been a bit slower than B2C ones, but the market perception is evolving rapidly. In fact, a report finds that by 2023, B2B eCommerce is expected to hit $1.8 trillion in the US alone. Entering digital marketing for growing your eCommerce business and various online commerce spaces is the need of the hour as the demographics are changing rapidly. Even targeting the 73% of millennials participating in B2B purchases is becoming an outdated strategy. Gen Z, which forms 32% of the global population, already has USD 143 billion worth of purchasing power.
The pandemic has only accelerated the pace at which manufacturers, vendors, and suppliers are adopting eCommerce. Today, we are going to look at the top six b2b eCommerce trends for 2021 that will help boost your revenue. Read the blog ahead to know more about the trends that you can harness to improve your B2B eCommerce store’s profitability.
#1 Clients Are Consuming More And More Content Before Purchasing
One of the biggest differences between a B2C and a B2B client is the fact that the latter does a lot more research before buying. The reason is simple: B2B purchases have lasting effects on organizations, and they directly impact bottom lines. Before making a purchase, 9 out of 10 people read online reviews. Before buying, over 47% of the people read 3 to 5 blogs. This makes it clear that having exhaustive content in multiple formats can help you attract more leads and build authority.
The best way to approach this trend is to create stackable content. It refers to creating multiple small pieces of content and stacking them to create a master resource. Also, you can repackage those content pieces for different platforms and methods of consumption to target as many leads as possible. Becoming a thought leader can be a game-changer for you since the B2B consumer behavior is rapidly imitating B2C.