The B2B eCommerce industry is expanding in leaps and bounds. In 2020, the global B2B eCommerce market size stood at $6.64 trillion and is anticipated to increase by 19.7% (CAGR) from 2021 to 2028. Most of the B2B companies are now engaging in eCommerce development to boost their sales and revenue generation.
Keeping up with the ever-changing customer demands is significant for all B2B businesses, and for that, it is imperative to stay relevant and grow with changing trends. In 2021, we witnessed multiple B2B eCommerce trends such as omnichannel selling, mobile-first websites, etc. The year 2022 is expected to take a step ahead in terms of B2B eCommerce. To decode the contemporary B2B buyers’ requirements, it is important for companies to be aware of the latest B2B eCommerce trends.
Here are the top 6 B2B eCommerce trends in 2022:
Creating B2C-like experiences for B2B shoppers
There is a new generation of B2B buyers out there. These B2B buyers are looking more like B2C customers. There is no doubt that the number of B2B buyers who purchase products online is constantly increasing. It has been reported that B2B buyers carry out extensive research on a brand and its products before buying. Therefore, it is imperative for brands to build online stores that resonate well with B2B customers.
Since the wholesale customers are the same people who choose the online space for purchasing personal items as well, it becomes more than necessary to offer them a B2C-like shopping experience. Apart from professional B2B shoppers displaying B2C buying tendencies, studies show that by 2025, 75% of the global workforce will comprise digitally-minded millennials who will look for nothing but great online shopping experiences.
Thus, it is essential for companies to enhance user experience (UX) and user interface (UI) that makes it easy for B2B shoppers to find what they are searching for since most already know what they require.
B2B mobile commerce is on the rise
According to Google and BCG, a seamless mobile experience for B2B eCommerce customers is a must in 2022:
- An average of more than 40% of the revenue earned by leading B2B companies comes from mobile commerce.
- Currently, more than 50% of B2B queries are made on smartphones/android phones.
Therefore, if you are running a B2B business online, you have no option but to make it mobile-friendly. Your company’s mobile customer experience needs to be up to the mark. According to statistical research, customers are 62% less likely to buy from a brand if the mobile customer experience wasn’t pleasant. Whether you want to create a downloadable mobile app or a responsive mobile website, a good mobile experience is essential in 2022.